The Nation Brand Advisory Council will work across industries and government agencies to develop a new brand to be utilised in education, foreign investment, tourism, exports and other sectors. Australia’s Nation Brand will draw on the strengths of business, industry and Government. This is an opportunity for Australian businesses to work together to enhance their international reputation.
The industry-led Council will oversee the development of a new nation brand, ensuring that it resonates in markets across the world to support the export of Australian products, services and interests.
Further information
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Type of Body
F. Non-statutory advisory structure
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Established By / Under
Minister
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Paid Members?
No
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Max No. of Board/Committee Members
11
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Classification
C. Secondary non-statutory structure
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Function Categorization
Council
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Creation Date
Current board appointments
| Position | Appointee | Start Date | End Date |
|---|---|---|---|
| Chair | Dr. Andrew Forrest AO | 8 June 2018 | Determined by the appointer |
| Member | Mr. Alan Joyce | 8 June 2018 | Determined by the appointer |
| Member | Mr. Bob East | 8 June 2018 | Determined by the appointer |
| Member | Christine Holgate | 8 June 2018 | Determined by the appointer |
| Member | Mr. Glenn Cooper AM | 8 June 2018 | Determined by the appointer |
| Member | Ms. Jayne Hrdlicka | 8 June 2018 | Determined by the appointer |
| Member | Mr. Michael O'Keeffe | 8 June 2018 | Determined by the appointer |
| Member | Mr. Mike Cannon-Brookes | 8 June 2018 | Determined by the appointer |
| Member | Mr. Rod Jones | 8 June 2018 | Determined by the appointer |
| Member | Prof. Wesley Enoch AM | 8 June 2018 | Determined by the appointer |
| Member | Ms. Edwina McCann | 24 July 2018 | Determined by the appointer |
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