Structure, organisations and key people
Tourism Australia is the Australian Government agency responsible for attracting international visitors to Australia, both for leisure and business events. The organisation is active in around 16 key markets and activities include advertising, PR and media programs, trade shows and industry programs, consumer promotions, online communications and consumer research.
For over 40 years Tourism Australia has been promoting Australia to the world and over those years we've learned a lot about what is unique and special about our country, and what sets Australia apart from the rest of the world. Our tourism brand is one building block within the broader Brand Australia concept. It inspires our brand positioning, proposition and personality, as well as our target audience.
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